Privacy Policy

At Midland Entertainment & Management Agency we take data protection very seriously. We want you to know you can trust us to respect your privacy and keep your personal information safe. Legislation aimed at giving you more control over this is called the General Data Protection Regulation (GDPR).

The registered office of Midland Entertainment & Management Agency Ltd is:

25 The Headlands
Coventry, CV5 8GZ
West Midlands

T: 02476 715544
Companies House registration number: 06024633

Midland Entertainment & Management Agency Ltd are registered as a data controller with the Information Commissioner’s Office.

The General Data Protection Regulations (GDPR), and its requirements regarding the collection and use of your personal data by Midland Entertainment & Management Agency Ltd are set out in more detail below.

If you have any queries with regards to our data control please direct them to:

Your rights?

If you at any point believe the information we hold on you is incorrect you can request to see this information and have it corrected or deleted, if you so wish. We will strive to deal with your request as quickly and efficiently as possible.

If you wish to raise a complaint on how we have handled your personal data, you can contact us using the email address above.

If you are not satisfied with our response or believe we are not processing your personal data in accordance with the requirements of GDPR, then you are within your rights to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office. You can email them via:, call them on 0303 123 1113,  or write to them at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

The GDPR provides the following rights for individuals:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

Data Collection

When contacting us via the web form on any of our websites we ask for your email address and/or telephone number when filling in the form. We ask for this in order to be able to answer your enquiry.

To act as an entertainment agency and to provide you with our services we may need to know other basic personal data including:

  • your name
  • address
  • email address
  • phone number
  • bank account details.

If you do not provide some or all of these pieces of information then we may be unable to answer your enquiry or to provide the services you have requested. We will not collect any basic personal data from you that we do not need – and we never collect any sensitive personal data such as: race or ethnic origin, political opinions, religious or other similar beliefs, trade union membership, physical or mental health, sexual life, or criminal record.

It is important that the personal data we hold about you is accurate and current – so please keep us informed of any personal data changes during your relationship with us.

Use of Data

All the personal data we hold about you will be processed by our staff.  No third parties will have access to your personal data unless there is a legal obligation for us to provide them with this.

We don’t use any marketing agencies to send out marketing mail or marketing e-mails.

We will process your personal data if it is necessary in order to enter into a contract with you, or to take steps to enter into a contract – such as supplying you with a quotation. When processing your data we take all reasonable steps to ensure that your personal data is processed securely.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to issue a contract or are about to enter into a contract.
  • Where it is necessary for our legitimate interests, and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data as we never engage in sending third party direct marketing communications via email or text message.

We will only use your personal data for the purposes for which we collected it.

How long do we keep data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

By law we have to keep basic information about our customers including Contact, Identity, Financial and Transaction Data for six years after they cease being customers for tax purposes.

Sharing your personal data

Staff at Midland Entertainment & Management Agency Ltd will share your personal data internally to enable us to supply quotations, issue contracts etc.

We also share personal data with other agents, suppliers and contractors, when this is essential for the purpose of issuing contracts.

Third-party links & Cookies

Our websites include links to third party websites (such as Youtube video links). Clicking on those links or enabling these connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When leaving our website we therefore encourage you to familiarise yourself with the privacy notice on every website you visit.

Our websites collect statistical or demographic data (Google Analytics). This data does not directly or indirectly reveal your identity. For example, we may look at:

  • how many users access specific pages on our websites
  • most visited pages

We don’t use cookies (Google Analytics) to collect and store personal data and we don’t link information stored by cookies with personal data.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

International transfers

We do not transfer your personal data outside the European Economic Area.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, suppliers and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We will notify you of any suspected personal data breach that may affect you. We are also legally required to notify the regulator (Information Commissioner’s Office) of any breach.


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The content is provided to users of this site for informational purposes only. Except when permitted users may not copy or extract material from the site or any document available through it – or in any other way exploit commercially all or any part of the site or any document available through it without our prior written permission.